The ad effectively uses visual metaphor to communicate the vehicle's range, appealing to both the practical and aesthetic sensibilities of its target audience. The gentle pacing and artistic elements enhance the message without overwhelming the viewer.
Inspiration
The viewer starts with curiosity about the tapestry and ends feeling inspired by the potential of Audi's electric vehicles.
A woman sits in front of a colorful tapestry depicting a cityscape.
Audi Range Campaign
Audi's electric vehicle can travel 753 km on a single charge.
Consider purchasing an Audi electric vehicle for long-range travel.
Environmentalists and tech-savvy consumers interested in electric vehicles.
Luxury car buyers who value both performance and sustainability.
High
$200K–$500K
High — The voiceover succinctly communicates the vehicle's range capability.