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The creative idea is to use the concept of influencers but with everyday Austrians, showing their personal experiences and the beauty of Austria. The ad executes this through a collage of images and videos on a smartphone screen, each capturing a moment of joy or interest in Austria's landscapes and culture. It achieves the goal of promoting tourism by making it relatable and personal, inviting viewers to imagine their own experiences.
The ad effectively uses the concept of influencers to promote tourism in a relatable way. It's visually appealing and encourages viewer engagement, making it a strong campaign for its target audience.
Inspiration
From curiosity about Austria to inspiration to visit and share experiences
Showcasing the beauty of Austria through the eyes of its people.
Discover Austria's charm through the personal experiences of its locals.
AUTfluencer
“Visit Austria and become an AUTfluencer”
Book a trip to Austria, share personal experiences on social media
Travel enthusiasts and social media users interested in exploring new destinations, aged 18-45.
Influencers and content creators who may be inspired to visit Austria and share their content.
Mid
$20k–$150k
The ad relies heavily on visuals to convey the message, with minimal text, making the transcript efficient.