Bord Gais Energy — 2024 Video (Horizontal) | SprangBrowse/Bord Gais Energy/Unseen but not Forgotten 8/10
The ad effectively uses art to convey a message of appreciation for unseen workers, creating a strong emotional connection with the audience.
Appreciation
RecognitionRespect
From curiosity about the mural to a sense of appreciation for unseen workers.
HookA mural of a woman's face on a building wall captures the viewer's attention.
Core MessageBord Gais Energy acknowledges and honors unseen workers.
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Aerial view of a city street with a mural of a woman's face on a building wall.
02Close-up of the mural, showing details and expressions.03Street-level view of pedestrians passing by the mural, some stopping to look.04The mural is revealed to be part of a larger campaign by Bord Gais Energy.05Final shot of the mural with a message of appreciation for unseen workers.Call to ActionBehavioralTo appreciate and recognize unseen workers in society.
Adults who value social responsibility and community support.
Artists and community activists who advocate for recognition of essential workers.
The ad relies heavily on visuals to convey its message, with minimal audio needed.
Inferred ChannelsSocial media platformsCommunity forumsArt and culture blogs
Keywordsbord gais energyunseen workersmuralrecognitioncommunityartsocial responsibilityappreciationstreet artessential workers