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The ad features a mural of a woman's face on a building wall, symbolizing unseen workers. It uses a street view to show the mural in context, emphasizing the importance of these workers. The ad achieves a sense of appreciation and recognition for those who work behind the scenes.
The ad effectively uses art to convey a message of appreciation for unseen workers, creating a strong emotional connection with the audience.
Appreciation
From curiosity about the mural to a sense of appreciation for unseen workers.
A mural of a woman's face on a building wall captures the viewer's attention.
Bord Gais Energy acknowledges and honors unseen workers.
“None”
To appreciate and recognize unseen workers in society.
Adults who value social responsibility and community support.
Artists and community activists who advocate for recognition of essential workers.
Mid
$20k–$150k
The ad relies heavily on visuals to convey its message, with minimal audio needed.