British Airways' 'Reflections' campaign, created by Uncommon and MG OMD, cleverly integrates the brand's logo into the window seat view of a plane, turning the cityscape below into a canvas. The logo is subtly reflected on the plane's wing, creating a visually engaging experience that connects the airline with the beauty of travel. This approach works by associating British Airways with the allure of exploring new destinations, enhancing brand recognition and appeal among travelers.