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The ad effectively uses visual storytelling to create intrigue around the wine's brand story, appealing to a niche market of wine enthusiasts. However, it could benefit from a clearer call to action.
Mystery
From intrigue to a desire to learn more about the wine's legend.
A close-up of a wine bottle with a mysterious label captures the viewer's attention.
Casillero del Diablo is a legendary wine with a rich story.
“Join Us on Social Media”
Engage with the brand on social platforms and explore the wine's story.
Adults who appreciate fine wines and are interested in the stories behind them.
Wine enthusiasts and collectors who value the heritage and legend associated with certain wines.
Mid
$20k–$150k
The ad relies heavily on visuals to convey the message, with minimal text, allowing the imagery to do most of the storytelling.