Canva's billboard campaign, created in collaboration with Stink Studios, humorously addresses the common client request to 'make the logo bigger'. The billboard shows a literal interpretation of this request, with workers enlarging the Canva logo to an absurd size, thus creating a playful and relatable scenario for viewers familiar with design and branding. This campaign aims to highlight the challenges of balancing client feedback with creative integrity, while also showcasing Canva's brand kit feature as a solution to stay on brand.