Carers Trust, in collaboration with Uncommon Creative Studio, has launched a campaign to raise awareness about the plight of unpaid carers. The campaign features a billboard with a powerful image of a carer holding a sign that reads 'Let me go on holiday for the first time in 9 years'. This billboard is strategically placed in Westminster, aiming to bring the raw, everyday stories of caregiving to the attention of those in power. The campaign's goal is to highlight the need for support and recognition for unpaid carers, who often sacrifice their own needs for the sake of others.