The ad effectively uses an artistic and memorable approach to showcase the Citroen brand's refined qualities. The ice ballet setting creates a strong visual impact and leaves a lasting impression on viewers.
Elegance
From awe to admiration as the ice ballet unfolds.
A man and a Citroen car perform an ice ballet on a frozen lake.
Citroen vehicles offer a smooth and enjoyable driving experience.
“None”
Consider purchasing a Citroen vehicle for a smooth and enjoyable driving experience.
Adults who appreciate art, beauty, and sophistication in vehicles.
Automotive enthusiasts and potential car buyers looking for a refined driving experience.
Premium
$150k–$400k
The visuals effectively convey the message without relying heavily on audio or voiceover.