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The ad effectively uses a personal story to connect with viewers, showcasing the brand's commitment to nurturing talent. It's inspirational and likely to resonate with its target audience.
Inspirational
From reflection to inspiration, highlighting the support that leads to success.
Athlete sits on a track reflecting on his journey.
Discovering and nurturing talent through De Beers Group's support.
“None”
Engage with the brand's commitment to nurturing talent.
Aspiring athletes and individuals interested in personal development and success stories.
Supporters of sports and educational initiatives, as well as those who appreciate corporate social responsibility.
Mid
$20k–$150k
The voiceover or text overlay effectively complements the visuals, providing context and emphasizing the brand's message.