The ad effectively communicates the importance of accessibility in the workplace through a compelling narrative. It resonates with viewers by showcasing real-world applications of technology that improve the lives of visually impaired individuals.
Emotion
Empowering
InspirationalHopeful
From empathy for the challenges faced by the visually impaired to inspiration from the transformative impact of accessible technology.
Hook
A visually impaired person navigating an office with ease, highlighting the impact of accessible technology.
Deloitte Digital's Guide Project makes workplaces accessible for the visually impaired.
Storyboard
01A visually impaired person enters an office and begins to navigate with confidence.
02The Guide Project technology assists the individual in various office tasks.
03The person completes their tasks successfully, emphasizing the project's impact.
04The Deloitte Digital logo appears with a tagline about accessibility.
Call to Action
Explicit
“Join Us”
Behavioral
Learn more about Deloitte Digital's Guide Project and its impact on inclusivity.
Audience
Business professionals and companies interested in accessibility and inclusive workplace design.
Individuals with visual impairments and advocacy groups promoting workplace inclusivity.
Production
Tier
Mid
Est. Cost
$20k–$150k
The voiceover effectively complements the visuals, providing context and emphasizing the project's significance without overwhelming the visual narrative.
Inferred Channels
On social media platforms by those advocating for workplace inclusivityAmong HR professionals looking to improve accessibility in their organizations