Loading ad
The ad effectively uses a strong visual metaphor to convey its message, but may benefit from additional context to ensure the audience fully understands the connection between the imagery and the call to action.
Empathy
The viewer starts with curiosity, feels inspired by the dramatic gesture, and ends with a sense of determination to quit smoking.
A person in a blue jumpsuit dramatically raises a glowing object.
The Power to Quit
The power to quit smoking is within your hands.
Consider quitting smoking.
Smokers who are considering quitting.
Mid
$50K–$200K
Medium — The visual metaphor is powerful but may require additional context for full understanding.