The ad effectively uses a celebrity to create a memorable and engaging experience. The humor and satisfaction shown by the celebrity are infectious, making the service appealing. However, a more explicit call to action could enhance its effectiveness.
Humor
The viewer starts with curiosity, shifts to amusement as the celebrity enjoys the meal, and ends with a desire to experience the convenience of DoorDash.
A celebrity is seen laughing and enjoying a meal.
The Big Beef
DoorDash delivers the food you love, featuring a celebrity endorsement.
Order food from DoorDash.
Millennials and Gen Z who enjoy convenience and variety in food delivery.
Food enthusiasts who value celebrity endorsements.
High
$200K–$500K
Medium — The celebrity's enjoyment communicates the message but could be more direct.