The ad effectively captures the excitement and emotions of being a hockey fan, using a relatable and engaging narrative. The focus on the couple adds a romantic element that resonates with viewers. While the ad could benefit from a more explicit call to action, it successfully positions Fanatics as the go-to destination for official NHL merchandise.
Excitement
The ad starts with the high-energy excitement of a hockey game, then shifts to a more intimate, romantic moment between the couple, before returning to the collective enthusiasm of the fans.
A couple shares a passionate kiss at a hockey game.
Fanatics offers official NHL merchandise for fans.
“None”
Visit Fanatics to purchase official NHL merchandise.
Hockey fans, particularly those who support NHL teams and enjoy attending games.
Sports enthusiasts in general, as well as couples who enjoy attending sporting events together.
Mid
$20k–$150k
The ad relies heavily on visuals to convey the excitement and emotions of being a hockey fan. There is minimal dialogue, allowing the images and music to tell the story.