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Financial Conduct Authority Financial Conduct Authority: Verify Before Committing AI 7/10Surprise
The ad uses a surprising visual of a gorilla to grab attention, implying the shock of discovering a scam. It features a professional setting with a woman at her desk, juxtaposed with the unexpected image of a gorilla, suggesting the element of surprise in financial fraud. The ad achieves its goal by creating a memorable association between the shock of encountering a gorilla and the importance of checking financial authenticity, targeting individuals who handle financial transactions.
Keywords financial conduct authority scams financial verification awareness campaign gorilla office reflection surprise fraud security education youtube social media
7 /10
The ad effectively uses a surprising visual metaphor to convey its message, which is likely to be memorable. However, the connection between the gorilla and financial scams might need further explanation for some viewers.
Surprise
Worry Alertness
The viewer starts with curiosity, shifts to surprise, and ends with a sense of caution.
Hook A woman in an office is startled by a gorilla's reflection in the window.
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Core Message
Always verify the authenticity of financial deals to avoid scams.
Storyboard 01 A woman works at her desk in an office. 02 Suddenly, she notices a gorilla's reflection in the window. 03 The gorilla represents the shocking realization of a financial scam. Call to Action Behavioral Check financial authenticity before making deals.
Individuals involved in financial transactions, likely across various age groups.
Medium — The visual metaphor is clear but may require explanation for full understanding.
Inferred Channels YouTube Facebook Twitter/X
Keywords financial conduct authority scams financial verification awareness campaign gorilla office reflection surprise fraud security education youtube social media