The ad effectively uses vibrant visuals and a lively atmosphere to showcase Google Assistant's capabilities. It appeals to a broad audience by highlighting both the utility and enjoyment factor of the product.
Happiness
The viewer starts with curiosity, feels excitement seeing the technology in action, and ends with a sense of happiness and desire to try it.
A woman and a man are seen holding up Google devices, smiling and enjoying themselves.
Google Assistant Promotion
Google Assistant makes life easier and more fun.
Try Google Assistant for yourself.
Tech-savvy consumers who enjoy smart technology.
Families looking for home automation solutions.
High
$200K–$500K
High — The visuals and brief text clearly communicate the message of Google Assistant's utility and fun.