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The ad effectively uses emotional storytelling to connect with viewers, showcasing the personal experiences that begin with each train journey. The visuals are engaging, and the voiceover adds a layer of intimacy, making it relatable for many viewers.
Warmth
The viewer feels a sense of warmth and connection as they see the diverse stories of passengers, culminating in a feeling of curiosity about their own potential experiences.
A family watches a colorful kite and a large shark balloon float by.
Every Stop is a Story
Govia Thameslink Railway connects people to their stories and experiences.
Consider Govia Thameslink Railway for your next journey.
Regular commuters and potential new riders of Govia Thameslink Railway services.
Mid
$50K–$200K
High — The voiceover succinctly conveys the emotional connection between travel and personal stories.