The Simpsons have joined forces with GreyhoundsAsPets.org.nz to promote the adoption of greyhounds in New Zealand. Featuring the iconic character Santa's Little Helper, the campaign aims to increase public awareness and encourage families to consider greyhounds as pets before the end of greyhound racing in the country. The use of a beloved animated family adds a relatable and emotional appeal to the cause, potentially increasing the likelihood of adoptions among fans of the show.