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The ad is engaging and effectively uses the celebrity collaboration to create a unique and memorable product presentation. However, it could benefit from a clearer call to action.
Innovative
From curiosity to appreciation of the artistic collaboration.
Rapper Latto is seen writing on a HALLS wrapper in a studio setting.
HALLS collaborates with rapper Latto to create a unique product wrapper.
“None”
Engage with the brand through social media and purchase the product.
Young adults interested in music and pop culture, specifically fans of Latto.
General audience interested in unique product designs and celebrity collaborations.
Mid
$20k–$150k
The ad relies more on visual storytelling than voiceover, allowing the imagery to convey the message effectively.