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The ad effectively uses a documentary style to create a strong emotional connection with the audience. Its authentic portrayal of the banlieue's youth makes it relatable and impactful.
Empathy
From the harsh realities of the banlieue to a hopeful future with Heetch.
A glimpse into the lives of three French teens in the banlieue.
Heetch connects people in the banlieue with opportunities.
“Join Heetch and connect with opportunities.”
Download the Heetch app and start using their service.
Young adults in urban areas of France, specifically those in the banlieue who seek better opportunities.
General urban youth in France who can relate to the struggles and aspirations of the teens.
Mid
$20k–$150k
The voiceover is minimal, allowing the visuals and the teens' own words to convey the message effectively.