Hertz — 2025 Video (Horizontal) | Sprang
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Hertz Hertz 'Gold Squad': Travel with Canine Companions AI 7/10Warmth
The central creative idea is to showcase Hertz's Gold Squad service, which includes dogs to accompany travelers. The execution is straightforward, featuring a group of golden retrievers walking through an airport, creating a warm and friendly atmosphere. This ad achieves a sense of comfort and companionship for travelers, targeting frequent flyers who appreciate unique services.
Keywords hertz gold squad travel dogs airport companionship innovation customer service friendly unique experience animals travel service marketing
7 /10
The ad effectively uses the appeal of dogs to create a warm and inviting image of the Hertz Gold Squad service. However, it could benefit from a clearer explanation of the service's benefits and how it enhances the travel experience.
Warmth
Happiness Curiosity
The viewer feels a sense of warmth and happiness as they see the dogs interacting with travelers.
Hook A group of golden retrievers wearing 'Gold Squad' vests walk through an airport.
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Core Message
Hertz offers a unique service with dogs to enhance the travel experience.
Storyboard 01 Golden retrievers wearing 'Gold Squad' vests are led through an airport. 02 The dogs are friendly and appear to be well-trained. 03 Travelers are seen smiling and interacting with the dogs. Call to Action Behavioral Consider Hertz for your next trip to experience the Gold Squad service.
Frequent travelers who value unique and comforting services.
Animal lovers and those interested in innovative travel experiences.
Medium — The visual of the dogs effectively communicates the service, but additional context could enhance understanding.
Inferred Channels YouTube Instagram Facebook
Keywords hertz gold squad travel dogs airport companionship innovation customer service friendly unique experience animals travel service marketing