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The ad effectively uses Lewis Capaldi's persona to convey the brand's message of comfort and style, resonating well with its target audience.
Relaxed
From a casual introduction to a feeling of personal connection and comfort.
Lewis Capaldi's casual and relatable demeanor invites viewers into a personal space.
HEYDUDE shoes are designed for comfort and a relaxed lifestyle.
“None”
Consider purchasing HEYDUDE shoes for comfort and style.
Young adults who value comfort and a relaxed lifestyle, likely fans of Lewis Capaldi.
Music enthusiasts and those interested in casual fashion trends.
Mid
$20k–$150k
The voiceover works effectively with the visuals to convey the brand's message of comfort and style.