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The ad effectively uses humor to grab attention and positions Tesco Mobile as an essential service. The light-hearted approach makes it memorable, but it could benefit from a clearer call to action.
Humor
The ad starts with a light-hearted reminder, evoking humor, and ends with a sense of relatability and brand recognition.
A humorous reminder that it's 'Pyjama Day'.
Tesco Mobile positions itself as the second most important network in your life.
Tesco Mobile Campaign
Consider Tesco Mobile for your network needs.
General consumers looking for a reliable mobile network.
Mid
$50K–$200K
Medium — The message is conveyed through visual cues and a brief text reminder.