IKEA — 2025 Video (Horizontal) | Sprang
/ IKEA / IKEA: Life Happens at Home IKEA IKEA: Life Happens at Home AI 8/10Warmth
The ad captures a series of candid, everyday moments in a family's bedroom, from playful to chaotic, all within the frame of IKEA furniture. It uses a continuous shot to convey the fluidity of life at home. The ad achieves a relatable and warm portrayal of family life, emphasizing IKEA's role in supporting these moments.
Keywords ikea furniture family life home humor relatability warmth modern living versatile durability family-friendly real life home furniture
8 /10
The ad effectively captures the essence of family life with IKEA furniture as a silent yet supportive character in the background. Its relatable and warm approach makes it appealing to its target audience.
Warmth
Humor Relatability
From the playful morning to the chaotic day and the peaceful night, the ad evokes a sense of comfort and familiarity.
Hook A family's life unfolds in a single room, showcasing the unexpected moments that happen at home.
Core Message
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Storyboard 01 A child plays with a toy in bed as the parents sleep. 02 The parents wake up, and the family has a playful interaction. 03 The family goes through a series of activities, from dressing up to having a meal in bed. 04 The room becomes messy, with clothes and toys scattered, yet the family continues to enjoy their time. 05 The ad ends with the family sleeping peacefully, surrounded by the chaos of their day. Call to Action Behavioral Consider IKEA for furniture that fits your life's unpredictable moments.
Families with children, looking for durable and versatile home furniture.
Young couples and individuals interested in modern, functional furniture that can adapt to various uses.
The ad relies heavily on visuals to tell the story, with minimal dialogue, allowing the imagery to convey the message effectively.
Inferred Channels On social media by families who see their own lives reflected Among IKEA customers who appreciate the brand's understanding of real-life scenarios
Keywords ikea furniture family life home humor relatability warmth modern living versatile durability family-friendly real life home furniture