The ad effectively uses humor and relatability to promote Stouffer's as a convenient dinner solution for busy families. The use of a cat adds an extra layer of charm and appeal.
Humor
From the humorous impatience of the cat to the satisfaction of enjoying a quick meal with family.
A fluffy white cat sits on a ledge, looking impatient.
Stouffer's meals are ready when you are.
“Try Stouffer's for a quick and convenient dinner.”
Purchase Stouffer's meals for busy weeknights.
Busy families with children, aged 25-45, looking for convenient meal solutions.
Single professionals and couples who value quick, easy dinner options.
Mid
$20k–$150k
The ad relies more on visuals and humor rather than heavy scripting, making the message clear and engaging without extensive voiceover.