UNICEF Finland's campaign uses digital billboards in Helsinki to display real-time air raid alerts from Ukraine, creating a stark reminder of the ongoing conflict. By tapping into data from Ukraine's official Air Alarm app, the billboards update in real-time, showing alerts from six major cities. This campaign serves to raise awareness and evoke empathy among the Finnish public, leveraging the immediacy and visibility of OOH advertising to communicate the urgency of the situation in Ukraine.