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The ad effectively uses a powerful visual narrative to convey its message, but could be enhanced with additional context or a clear call to action. The emotional impact is strong, making it a compelling piece for its target audience.
Empathy
The viewer starts with a sense of curiosity, then feels empathy and solidarity, and ends with a sense of urgency to act.
A group of people gather in silence, reflecting on a serious issue.
A Minute of Non-Silence
The Vicki Bernadet Foundation aims to raise awareness about the importance of speaking up.
Learn more about the Vicki Bernadet Foundation and its cause.
Individuals interested in social causes and activism.
Supporters and potential donors of the Vicki Bernadet Foundation.
Mid
$50K–$200K
Medium — The message is conveyed visually, but could benefit from additional context.