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Zij-kant — 2026 Video (Horizontal) | Sprang

Browse/Zij-kant/Zij-kant: Equal Pay Day

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Zij-kant: Equal Pay Day

AI8/10Provocation

2026·2020s·Video (Horizontal)

The ad features a man in a museum who, upon seeing a painting of nude women, decides to cover the women's private parts with paper to make a statement about equal pay. The ad is executed with a serious tone and a slow pace, aiming to provoke thought and discussion about gender pay inequality. It achieves this by using a visual metaphor that is both surprising and thought-provoking, targeting an audience interested in social issues.

Keywords

equal pay daygender equalitysocial awarenessmuseumartprovocationawareness campaigngender pay gapactivismeducation

First seen

2026

Format

Video (Horizontal) · 16:9

Platform

AI Analysis

AI Rating

8/10

The ad is effective in using a visual metaphor to provoke thought about a serious social issue. Its simplicity and unexpectedness make it memorable and likely to spark conversation.

Emotion

Provocation

AwarenessEmpathy

From curiosity to realization and a call to action.

Hook

A man in a museum notices a painting of nude women and decides to take action.

Core Message

Raises awareness about gender pay inequality.

Storyboard

01

PRO

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Style

Emotional Storytelling

Market

Audience

All Genders Gen Z (18-24)Millennials (25-40)Gen X (41-56)

Themes

Awareness Campaign

Man in museum observes a painting of nude women.

02Man takes out paper and tape.

03Man covers the women's private parts with paper.

04Other museum visitors notice and react.

05Message about equal pay is displayed.

Call to Action

Explicit

“None”

Behavioral

Encourages viewers to think about and discuss gender pay inequality.

Audience

Adults interested in social issues, particularly gender equality, likely aged 18-55.

Educators, activists, and policy makers who are involved in or support gender equality initiatives.

Production

Tier

Mid

Est. Cost

$20k–$150k

The ad relies heavily on visuals to convey its message, with minimal audio needed.

Inferred Channels

Social media platformsEquality advocacy groupsEducational institutions

Keywords

equal pay daygender equalitysocial awarenessmuseumartprovocationawareness campaigngender pay gapactivismeducation