The 'Wave of Waste' billboard by Corona is a striking visual campaign aimed at raising awareness about marine pollution. It features Australian actor Chris Hemsworth surfing on a wave made of plastic waste collected in the UK. This creative execution ties into Corona's brand identity, which is often associated with the beach and ocean, thereby making the environmental message more impactful. The use of actual waste in the billboard's design serves to shock and engage viewers, effectively communicating the urgency of the issue at hand.