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The ad effectively captures the essence of holiday baking with a strong emotional appeal. The visuals and setting are well-executed, creating a warm and inviting atmosphere that resonates with the target audience.
Warmth
The viewer feels a sense of warmth and happiness, reminiscing about holiday traditions and the joy of spending time with loved ones.
A young girl and her grandmother are joyfully decorating a gingerbread house.
Festive Baking
Dr. Oetker brings families together through festive baking.
Try Dr. Oetker's festive gingerbread recipe.
Families who enjoy holiday traditions and baking together.
Individuals looking for festive baking ideas.
High
$50K–$200K
High — The visual storytelling effectively communicates the message without the need for extensive dialogue.