Häagen-Dazs' 'Devoured' campaign, created by BBH, takes a minimalist approach to ice cream advertising. By focusing solely on the stick of a consumed ice cream bar against a bold red background, the ad leaves much to the imagination, suggesting the irresistible taste that leaves nothing behind. This strategic use of negative space and the power of suggestion effectively communicates the indulgent quality of Häagen-Dazs ice cream, appealing to consumers' desire for a rich, satisfying treat.