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The ad effectively combines humor and compassion to promote both the beer and the SPCA collaboration. The inclusion of Japanese Breakfast adds an additional layer of appeal, but the message could be more concise to enhance viewer engagement.
Warmth
The viewer feels a sense of warmth and humor as they see the dog's curiosity, and compassion as they learn about the SPCA collaboration.
A dog curiously approaches a can of Lagunitas beer.
Lagunitas x SPCA
Lagunitas beer supports the SPCA in a collaboration with Japanese Breakfast.
Support the SPCA by purchasing Lagunitas beer.
Beer drinkers who are also animal lovers.
Supporters of the SPCA and fans of Japanese Breakfast.
Mid
$50K–$200K
Medium — The message is clear but could be more concise.