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The ad is engaging and effectively communicates the refreshing quality of Lipton Ice Tea through a fun and adventurous scene. It could be more explicit in its call to action.
Joy
From the excitement of the shark boat ride to the refreshing calm of enjoying Lipton Ice Tea.
A whimsical shark-shaped inflatable boat ride on the ocean.
Lipton Ice Tea offers a refreshing change to your day.
“None”
Try Lipton Ice Tea for a refreshing experience.
Young adults seeking fun and refreshment, likely in the 18-35 age range.
People who enjoy outdoor activities and are looking for a beverage to enhance their experience.
Mid
$20k–$150k
The visuals are engaging and largely self-explanatory, with minimal need for voiceover.