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The ad effectively uses humor and surreal visuals to promote Wrigley's Extra gum as a way to enjoy life's simple moments without overthinking. The creative concept is engaging and memorable, making it a strong campaign overall.
Humor
The viewer starts with curiosity, shifts to amusement, and ends with a sense of relaxation and desire to enjoy life's simple pleasures.
A hand reaches out to a floating pack of Wrigley's Extra gum against a scenic backdrop.
Total Overthink
Encourage consumers to enjoy life's simple pleasures without overthinking.
Purchase Wrigley's Extra gum to enjoy life's simple moments.
Adults seeking to reduce stress and enjoy life's simple pleasures.
High
$200K–$500K
High — The visuals and text work together efficiently to convey the message.