Morrisons — 2026 Video (Horizontal) | Sprang
/ Morrisons / Morrisons 'Easter Motion': Fresh Baked Goods Morrisons Morrisons 'Easter Motion': Fresh Baked Goods AI 7/10Warmth
The central creative idea is to highlight the freshness of Morrisons' baked goods, particularly around Easter. The execution is warm and inviting, with a focus on the early morning baking process. The ad achieves a sense of freshness and quality, targeting customers who value fresh, homemade-style bakery items.
Keywords morrisons easter baked goods fresh bakery egg hot cross bun morning baking quality homemade grocery retail
7 /10
The ad effectively communicates the freshness and homemade quality of Morrisons' baked goods, with a warm and inviting tone. However, it could benefit from a more explicit call to action to drive sales.
Warmth
Nostalgic Happiness
The viewer feels a sense of warmth and nostalgia, leading to a feeling of happiness and satisfaction with the product.
Hook A warm, inviting image of a freshly baked hot cross bun.
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Get Pro Core Message
Morrisons bakers start early to provide fresh baked goods.
Storyboard 01 A close-up of a hot cross bun with a caption about early bakers. 02 Scenes of bakers working in the early morning hours. 03 The final product displayed on shelves, ready for customers. Call to Action Behavioral Visit Morrisons for fresh baked Easter goods.
Customers interested in fresh, quality bakery items, particularly for Easter.
Medium — The message is clear but could be more concise.
Inferred Channels YouTube TV/Broadcast OOH/Billboard
Keywords morrisons easter baked goods fresh bakery egg hot cross bun morning baking quality homemade grocery retail