The ad is well-executed with a strong visual style and likable characters, but could benefit from more emphasis on the product itself. The emotional journey is relatable and the overall tone is enjoyable.
Emotion
Joy
PlayfulnessTogetherness
From anticipation of a fun night to the joy of cooking and sharing a meal together
Hook
A couple in a vibrant kitchen discusses their plans for a fun Friday night.
Old El Paso products make it easy to create enjoyable meals for a fun night in.
Storyboard
01Couple standing in vibrant kitchen, man holding Old El Paso salsa jar
02Woman playfully suggests having a fun night in
03Man agrees, they high-five and laugh
04Montage of them preparing Old El Paso meal together
05Final shot of them enjoying the meal and toasting to a great night
Call to Action
Explicit
“None”
Behavioral
Try Old El Paso products for an enjoyable night in
Audience
Millennials (25-40) looking for easy, tasty meal solutions to enjoy with friends or loved ones.
Gen Z (18-24) interested in cooking and hosting gatherings, as well as foodies of all ages who appreciate quality Mexican-inspired ingredients.
Production
Tier
Mid
Est. Cost
$20k–$150k
The limited dialogue allows the visuals to convey the core message, but the voiceover could have done more to highlight the ease and taste of Old El Paso products.
Inferred Channels
Shared among friends as meal inspirationReposted by food bloggersLiked and commented on by viewers who enjoy the art-filled kitchen setting
Keywords
old el pasomexican fooddinnercoupleskitchenartjoyplayfultogethernessmeal prephome cookingfun night in