The ad is highly creative and visually engaging, effectively capturing attention and leaving a lasting impression. Its whimsical approach to advertising is likely to resonate with a younger audience.
Surprise
From initial shock to intrigue and finally to amusement.
A woman with a mermaid tail appears unexpectedly in a dark, nautical setting.
Old Spice offers products that are as unbelievable as a mermaid.
“Learn more about Old Spice.”
Engage with the brand and consider purchasing Old Spice products.
Young adults who appreciate humor and fantasy in advertising.
Viewers who enjoy creative and visually striking ads, regardless of age.
Mid
$20k–$150k
The ad relies heavily on visuals, with minimal audio necessary to convey the message.