Pantene — 2023 Video (Horizontal) | Sprang
/ Pantene / Lengths of Strength P
Pantene Lengths of Strength AI 8/10Empowering
The ad features a diverse group of models with different hairstyles, showcasing Pantene's inclusivity and effectiveness. The minimalist studio setting with a white backdrop and geometric shapes emphasizes the focus on the hair. The ad achieves a sense of empowerment and self-expression for the viewers, aligning with Pantene's brand values.
Keywords pantene haircare diversity inclusivity self-expression beauty fashion minimalist confidence empowering
8 /10
The ad effectively communicates Pantene's brand values of inclusivity and empowerment through a visually appealing and diverse cast. The minimalist setting allows the focus to remain on the hair, reinforcing the product's effectiveness.
Empowering
Inclusive Confident
From showcasing diverse hairstyles to reinforcing Pantene's support for all hair dreams
Hook A diverse group of models with various hairstyles confidently pose in a minimalist studio setting.
Core Message
PRO Upgrade for full access to Pantene and 1,000+ other brands
Get Pro Pantene supports all hair dreams with its range of haircare products.
Storyboard 01 A diverse group of models with various hairstyles confidently pose in a minimalist studio setting. 02 Close-up shots of the models' hair, highlighting the different textures and lengths. 03 The models interact with each other, showcasing their confidence and self-expression. 04 Text overlay: 'Whatever hair you dream of, Pantene supports you.' 05 Final shot of the group together, reinforcing the message of inclusivity and empowerment. Call to Action Behavioral Consider Pantene for haircare needs
Women of various ages and hair types who value inclusivity and self-expression.
Men who are interested in haircare and support Pantene's brand values.
The text overlay effectively reinforces the visual message, creating a cohesive narrative.
Inferred Channels On social media platforms where users discuss haircare and self-expression Among friends and family who share similar haircare needs
Keywords pantene haircare diversity inclusivity self-expression beauty fashion minimalist confidence empowering