The ad effectively uses humor and a clear call to action to engage viewers. The visuals are appealing and the message is easy to understand, making it a solid campaign for driving app usage among a younger demographic.
Humor
The ad starts with a humorous scene that transitions into excitement about the contest.
A hand dips a french fry into a soft serve ice cream.
Wendy's is promoting a contest where customers can win by ordering through their app.
Wendy's Official Dunks
“ORDER NOW IN APP FOR A CHANCE TO WIN”
Order food through the Wendy's app to participate in the contest.
Young adults who enjoy fast food and are tech-savvy enough to use a mobile app for ordering.
Mid
$50K–$200K
Medium — The message is clear but could be more concise.